Part five- working to a brief

Research point

Sample brief 1:

I have been asked to create an opening credit sequence for The Culture Show for BBC 2 leading art programme.

 

The illustrations/movie is trying to build on the show's reputation as a cutting-edge arts programme.  The audience will be 25-44 year olds with a genuine interest in culture and the arts.

Sample brief 2:

- Create my vision of future communications

- Audience: all existing and potential customers of Orange (anyone who has a mobile phone or is about to buy a mobile phone is a potential customer)

- Requirements - my own vision of communication in 3-5 years time.

Research point